Web Survey Bibliography
Title The Survey “Burden Factor”—How Important is Respondent’s Perception of Survey Length?
Author Drolet, J., Butler, A., Stevens, C.
Source CASRO Panel Conference, 2009
Year 2009
Access date 11.06.2009
Abstract
The perceived length of a survey can often times lead to high drop-off rates and respondent fatigue, ultimately leading to low retention rates. In this session, we will explore various survey design elements that can influence a respondent’s perceived length of a survey (vs. the actual length) and what impact that has on the respondents experience and the research results.
Access/Direct link
Homepage (abstract)
Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request
